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University of Maine at Fort Kent

Colors and Fonts

UMFK Branding Toolkit • 
University of Maine at Fort Kent • 23 University Drive, Fort Kent, ME 04743

Primary Color Palette

Color is an important identifier of the University of Maine at Fort Kent brand. The primary UMFK colors separate the university from other institutions and reinforce its history and the rural community it was founded in.

Color Hexidecimal RGB CMYK
  UMFK Green #005941 0, 89, 65 100%, 0%, 69%, 60%
  UMFK Gold #f3cf1e 243, 207, 30 6%, 15%, 97%, 0%

Secondary Color Palette

The following colors should be used to accent the primary colors in marketing materials. In addition, black and white may also be used.

Color Hexidecimal RGB CMYK
    #6ba38c 107, 163, 140 61%, 20%, 52%, 1%
    #e6ddb3 230, 221, 179 10%, 9%, 33%, 0%
    #eee9b2 238, 233, 178 7%, 3%, 37%, 0%
    #b19d14 177, 157, 20 7%, 13%, 98%, 30%
    #c6ae18 198, 174, 24 7%, 13%, 98%, 20%
    #072a1b 7, 42, 27 84%, 53%, 80%, 72%
    #1c3a2e 28, 58, 46 82%, 51%, 73%, 58%
    #cae2d8 202, 226, 216 20%, 2%, 16%, 0%
    #9e9e9e 158, 158, 158 41%, 33%, 33%, 1%

Fonts: Print Typography

visual sample of the Avenir font face

Avenir is a geometric sans-serif font that offers the flexibility of multiple weights for use as headings, statistics, and call out copy.

visual sample of the Karla font face

Karla is a grotesque sans-serif font that’s best suited for body copy in print materials.

visual sample of the Helvetica font face

If Avenir and Karla are not available, Helvetica, a standard Mac OS sans-serif font can be used.

visual sample of the ITC Cheltenham font face

The University of Maine at Fort Kent logo uses the typeface ITC Cheltenham, which represents the strong, traditional aspect of the UMFK brand. Cheltenham should not be used in any other material with the exception of the logo.

Fonts: Web Typography

visual sample of the Museo Sans font face

The University of Maine at Fort Kent’s online presence requires a strong brand identity with the flexibility to span multiple digital channels. The UMFK web typeface is Museo Sans. Headings and important type should use Museo Sans 700, while body content should use Museo Sans 300. If Museo Sans is unavailable, Arial may be used as a substitute typeface on web media.

For more information on UMFK branding and acceptable usage, please consult our Brand Guidelines.