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Survey developed by UMFK students to help local chamber of commerce

May 12, 2006

NR06050

University of Maine of Fort Kent students enrolled in Leo Trudel's marketing class recently developed a survey to help the Greater Fort Kent Area Chamber of Commerce serve its membership. The survey consisted of various questions about business in general, services offered, and events and how they impact an establishment.

The survey was an idea brought up in a conversation by Rachel Charette, chamber of commerce board of director and Trudel, assistant professor of business at UMFK. Trudel agreed to have the student's in his marketing class work with Charette on the project.

Charette explained to the students the purpose of doing the survey and what areas that the chamber of commerce would like to see targeted. Charette also presented the students with a list of potential businesses and current members of the Greater Fort Kent Area Chamber of Commerce. The list consisted of 250 businesses in the service area.

Included in the 15-minute survey were questions that looked at the perception of the chamber's programs and activities that personally promote its businesses. Answers were rated as very valuable, somewhat valuable and no interest.

The subject of membership to the Greater Fort Kent Area Chamber of Commerce also was included in the survey. Questions included suggestions for increasing membership, how to meet businesses goals, what additional programs, events or projects would you like to see the chamber of commerce initiate were a few listed.

All survey calls were made by students at the UMFK admissions office. Students spoke to either a manager or the owner of the business. Results of the survey have not yet been compiled.

It is expected that the project will help the chamber of commerce determine how it can best serve its members and how it can strengthen the business environment with the community.