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UMFK to host satellite broadcast entitled "Getting Media Attention for Prevention Efforts"

June 20, 2004

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The University of Maine at Fort Kent will once again be hosting a live, interactive satellite program from the Community Anti-Drug Coalitions of America (CADCA), on Thursday, June10 in the Nadeau Hall teleconference center.

The broadcast which airs from 1:00 to 2:00 p.m. entitled "Getting Media Attention for Prevention Efforts" will join panelists engaging in a moderated discussion regarding effective uses of the media, and strategies for publicizing and disseminating information about prevention efforts through the various media.

Do you think newspapers and television stations only cover bad news? Well think again as this broadcast will show you there are ways to get coverage for drug prevention efforts.

The programs objectives are to instruct participants on understanding how to select appropriate uses of different media, how to reach a target audience through use of media, and give tips for constructing interesting and publishable stories.

The broadcast will also instruct participants how to write a press release, and how to build relationships with media representatives.

It is designed to be an interactive learning event that provides participants the opportunity to learn from and ask questions of media experts.

The live and interactive satellite telecast is an excellent tool for prevention providers, coalitions, and State Incentive Grant (SIG) recipients who are interested in learning about how to use the media more effectively to publicize positive prevention efforts, however any interested individuals are encouraged to attend.

The satellite programs are sponsored by the The Community Anti-Drug Coalitions of America (CADCA), and the Multijurisdictional Counter Drug Task Force Training (MCTFT) program at St. Petersburg Junior College and the Center for Substance Abuse Prevention (CSAP).

The broadcast is free and open to the public. For more information or to register, contact Don Eno, UMFK's academic outreach director at 834-7835.