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UMFK UNVEILS NEW WEBSITE DESIGN; ANNOUNCES NEW SLOGAN

June 15, 2007

NR07065

President Cost cuts “virtual ribbon” to launch the University’s new look

University of Maine at Fort Kent President, Dr. Richard W. Cost, today unveiled the University’s newly-designed website and announced its new slogan, “A Community Atmosphere - A Global Perspective” to an audience comprised of campus and community members.

Dr. Cost cut a "virtual ribbon" in the Nadeau Hall Teleconference Room on the UMFK campus shortly after 1:30 p.m. to reveal more than a year’s work to make the University’s website more navigable and user friendly.

The website was redesigned by the UMFK Web Services office, in consultation with an 18-member web committee, comprised of students, faculty and staff.

"I am delighted to introduce UMFK’s newly-designed website to the college, St. John Valley and world communities. The new look of www.umfk.maine.edu provides users with all the information they need, and allows them to access that information in a faster and friendlier way," said Dr. Cost.

"I believe that students, prospective students, parents, faculty and staff will find this redesigned website to be an indispensable tool. I applaud our excellent Web Services office, as well as members of the web committee, for all of their hard work in making their vision a reality," added Dr. Cost.

Highlights of the new site include:

  • The new design offers better navigation using drop down menus, bread crumbs and quick links
  • Search/forms/directory/policies that were not easy to find, are now more prominently displayed at the top of the page
  • A more dynamic weekly "highlights" banner
  • New web-based campus-calendar
  • A staff/office directory now more clearly organized
  • Calendar, Latest News, Upcoming events, In the Spotlight all new features added to the home page to highlight campus activities
  • Valley Vision (Latest News) – Now can be printed and/or e-mailed
  • A “Visiting UMFK” section that includes local weather

The new slogan, "A Community Atmosphere - A Global Perspective" was selected from among more than 50 entries reviewed by a seven-member committee, and was one of eight final entries voted on in a controlled e-mail poll by the entire UMFK campus community. Prospective slogans also were reviewed by students attending marketing classes on campus for appropriateness and effectiveness. Marketing students contributed slogan nominees for the on-line poll.

"'A Community Atmosphere – A Global Perspective,' captures in a few words the essence of our small, friendly campus here in the St. John Valley," said Dr. Cost.

"Our mission statement recognizes that sense of community as well as our celebration and encouragement of the local French-Acadian culture and a love of the great outdoors. The new slogan also acknowledges the global view our students are exposed to on this campus," said Dr. Cost.

Members of the Web Committee were: Leslie Kelly (Information Services) chair; Steve Michaud (Web Services), secretary; Terence Kelly (University Relations); Andrew Clavette (Admissions); Sharon Johnson (Information Services); Sofia Birden (Blake Library); Lena Michaud (Academic & Counseling Services); Lena Corriveau (Financial Aid); Lisa Roy (Student Affairs); Michelle Beaulieu (Human Resources); Eric Werntgen (Athletics); Bruno Hicks (Education Division); Raymond Albert (Natural and Behavioral Science); Scott Brickman (Arts and Humanities Division); Erin Soucy (Nursing Division); Don Raymond (Registrar’s Office); Romeo Theriault (Information Technology); Elizabeth Brackley (student) and Frederick Lizotte (student).

Members of the Slogan Committee were: Terence Kelly (University Relations), chair; Bruce Nadeau and Jerry Nadeau (Admissions); Lena Michaud (Academic & Counseling Services); Tony Gauvin (Assistant Professor of e-Commerce); Leo Trudel (Assistant Professor of Business); and Steve Michaud (Web Services).