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Key Bank's retail bank president to speak at UMFK about how companies are using the Internet to succeed

February 28, 2003


Patrick Swanick, president of the retail bank at KeyCorp and president and CEO of Key Electronic Services, will visit the campus of the University of Maine at Fort Kent to speak to local business people, students, and other interested individuals about how companies are using the Internet to succeed.

His presentation entitled "The Changing E-Commerce Landscape: What Should You Do?" is open to the public at no charge, and will be held in the UMFK Nadeau Hall Teleconference Room on Tuesday, March 25, at 6:30 p.m.

Swanick will look at the changing landscape for consumers and businesses, focusing on what's happening on the Internet, including the impact on financial services and why business people, should care about these changes.

He will also address the e-commerce challenges and opportunities for businesses, offering attendees a client-centric business model checklist to help them avoid the myriad pitfalls they face navigating the Web, and helping business people develop an e-strategy for their companies. His presentation will end with a question-and-answer session and open discussion.

The Internet continues to grow in importance to businesses of all sizes, becoming an ever more powerful tool for connecting with customers, suppliers and employees.

In every passing month, 2 million more Americans get Internet access for the first time. Now 56 percent of all Americans have access, compared to about 30 percent in Great Britain.

While many use the Internet primarily for e-mail, the number of Americans who have made purchases online has tripled in just three years, from 13 percent in January 1999 to 40 percent in January 2002. One in five Americans buys online regularly, and more than 22 percent made an online purchase in the past month, a 39 percent jump just since January 2001.

Swanick's presentation will look at companies that succeed in attracting customers on the Internet as those that concentrate on the basics of their business. They start small and scale up. They define their objectives, analyze the market to see what customers want, focus on existing customers and core business and make sure their Web sites help customers solve problems.

Swanick, who is a member of Key's senior leadership group, is responsible for the corporation's retail banking sales and service organization, including its distribution network composed of KeyCenters (branches), ATMs, call centers, and its website, His organization aligns retail sales "including consumer payment sales, distribution management, and B2C E-Commerce activities" under one comprehensive management structure nationwide.

In prior assignments with the company, Swanick served as executive vice president of consumer product management, vice chairman of KeyBank, N.A., and executive vice president of retail operations. Following the merger between KeyCorp and Society Corporation in 1994, he directed multiple consolidation and reengineering projects to create a nationwide consumer operations platform in record time.

Before joining Society Corporation (now KeyCorp) in 1992, Swanick held several senior management positions in branch banking, new business development, small business lending, operations and call center management with First Fidelity Bancorporation (now Wachovia). Prior to First Fidelity, he was a marketing representative for the Johnson and Johnson Baby Products Company.

A graduate of Saint Joseph's University in Philadelphia, Swanick holds a bachelor of science degree in marketing, with a minor in Spanish, and an MBA in management.

His professional activities include serving as chairman of the Bank Administration Institute's Graduate Schools Advisory Group and he also serves on the boards of MasterCard International (U.S. Region) and the Bank Administration Institute. He has previously served as a director of KeyBank, N.A. and KeyBank, USA.

Swanick is often interviewed for articles in major publications, including The Wall Street Journal, The American Banker, Banking Strategies, Bank Systems and Technology, and FORTUNE. A frequent speaker at financial seminars, universities, client and industry gatherings, he addresses several diverse audiences domestically and internationally each year. He maintains dual citizenship in the United States and Ireland.

Swanick's visit to Fort Kent is hosted by the UMFK corporate relations office. The event is free and open to the public. Refreshments will be served.

For more information on the presentation, contact Diane Nadeau-Saucier, executive director for corporate relations at (207) 834-7800.